Thrive X 3-12x44 – Mildot $329.00 Original price was: $329.00.$279.00Current price is: $279.00.
Thrive X 3-9x40 – PHR 3 $349.00 Original price was: $349.00.$299.00Current price is: $299.00.







Thrive X 3-12x44 – ZEROPLEX
$329.00 Original price was: $329.00.$279.00Current price is: $279.00.
Country changes throughout the day, and one rifle should be able to adapt to it. The Thrive X 3-12x44 covers 3x to 12x with 60 MOA of travel and parallax adjustable from 10 yards to infinity.
• 30mm 6061-T6 Aluminum Maintube
• 44mm Objective Lens
• Run Turrets Capped Or Uncapped
• 0.25 MOA Turret Click Value
• ZeroTech Triple-A Lifetime Warranty
Payment Options
Description
Careful setup deserves a scope that repays it. The Thrive X 3-12x44mm gives you parallax adjustable from 10 yards to infinity and 60 MOA of travel to work with, so a rifle zeroed properly stays honest across the distances you actually shoot.
At 3x the field runs 36.2 feet at 100 yards, wide enough to pick up movement and follow it. Wind it to 12x and that narrows to 9.2 feet, which is where identification happens. The ZEROPLEX reticle is calibrated at 12x, the top of that range.
There is no single distance that hunting happens at, and a scope that pretends otherwise makes the shooter do the work. The 3-12x44 is built for the spread of ranges a real season produces, and set up to be trusted across all of them.
As a ZEROPLEX MOA model, the 3-12x44 is compatible with the Adjustable BDC Turret upgrade, sold separately.
Specifications
| Focal Plane | Second (SFP) |
|---|---|
| Magnification | 3-12x |
| Reticle calibrated magnification power (SFP only) | 12x |
| Objective Lens Diameter | 44mm |
| Maintube Diameter | 30mm |
| Reticle type | ZEROPLEX |
| Zero Stop | No |
| Parallax Adjustment Range | 9.2m (10yd) to Infinity |
| Turret Index Value | 0.25 MOA |
| Exit Pupil Diameter | Low: 14.6mm; High: 3.6mm |
| Eye Relief | 3.35in to 3.46in (85mm to 88mm) |
| Diopter Adjustment | Locking |
| Internal Elevation Adjustment | 60 MOA |
| Internal Windage Adjustment | 60 MOA |
| Field of View @ 100 Meters | Low: 12.1m; High: 3.1m |
| Field of View @ 100 Yards | Low: 36.2ft; High: 9.2ft |
| Maintube Material | 6061-T6 |
| Lens Coating | FMC |
| Available Reticles | ZEROPLEX |
| Illumination | No |
| Recommended Use | Hunting |
| Objective Outer Diameter | 51.5mm |
| Ocular Outer Diameter | 43.5mm |
| Waterproof Rating | IPX7 |
| Color | Black |
| Variant | X |
| Product Weight | 19.9oz (563g) |
Reticles

ZEROPLEX
A favorite reticle for shooters of all disciplines where speed and simplicity is key.
Media
- Video
Package Includes
- Welcome Card with QR Code to Instruction Manual
- High Quality Microfiber Cloth
- Stretch Fit Scope Cover
- Removable Magnification Throw Lever
- Turret Hex Key
- ZeroTech Stickers
Manuals
FAQs
What is parallax adjustment on a rifle scope?
Parallax adjustment brings the target image and the reticle onto the same plane, so the reticle stops shifting across the target when your eye moves. The Thrive X 3-12×44 adjusts from 10 yards out to infinity, which covers everything from close work to distance.
What does 3-12x44 mean on a rifle scope?
The magnification runs from 3x to 12x and the objective lens measures 44mm. On the Thrive X 3-12×44, 3x gives 36.2 feet of view at 100 yards for finding your target, and 12x narrows that to 9.2 feet for identifying it.
What is eye relief on a rifle scope?
Eye relief is how far behind the ocular lens your eye sits while still seeing the full field of view. The Thrive X 3-12×44 gives 3.35 to 3.46 inches, varying slightly with magnification, which leaves room to mount the scope for a natural head position.
What ring size does the Thrive X 3-12x44 need?
It needs 30mm rings, matching the 6061-T6 aluminum maintube. Ring height matters as well as diameter: the objective housing measures 51.5mm across, so the rings need to sit the scope high enough for that to clear the barrel.
Does the Thrive X 3-12x44 come with a warranty?
Yes. It is covered by the ZeroTech Triple-A Lifetime Warranty, which is fully transferable with no paperwork and no receipt required. Cover follows the scope rather than the buyer, so a later owner is covered on the same terms.
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